LOVR · Sphere

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LOVR Sphere · The summary you asked for
Where we were. Where we are. Your formula, worked through.
For
Sav
From
Nath
Date
23 August 2026
01 · June, July, August

The real figures, straight from Xero.

Ex GST, calendar monthsJuneJulyAugust to the 23rd
Income$95,753$115,050$85,023
Direct costs$45,111$54,739$25,969
Operating expenses$39,143$42,045$29,480
Net profit$11,499$18,267$29,573
Reading it

July is the best month LOVR has had, and it stands on its own without the Sphere work. August is a partial month with pay runs still to land, so that profit figure will settle lower. The trend is the point: three months in a row of a business that makes money after it pays everyone.

02 · The books

From behind to clear.

Mid June

  • Supplier bills overdue and others not in the books at all, so the real position was worse than the one on screen.
  • Client invoices unpaid going back months, nobody chasing them.
  • Double payments going out unnoticed.
  • Cash tight enough that paying the team that week was a question.

Today

  • Nothing overdue to anyone. Every freelancer and supplier squared.
  • The old money brought in. The overdue invoices chased, collected, or settled.
  • The disputes closed. The ones that were going to cost us, turned into money in or agreements signed.
  • The bookkeeping in house. Every bill entered, every payment made, payroll and super run, the bank reconciled, since Ling finished at the end of July.
  • You can see the position any day. Revenue, margin, what is owed and what is owing, without waiting on anyone.
03 · In your words

What June and July felt like.

"I've drained so much time in these long strategic meetings last 3 weeks and none have onboarded... fml... pls help"
July
"I have no system in place to see leads to make sure none are falling through."
August
"Sorry for getting cranky.. the car and phone things are stressing me out... Let's close Freedom so I can pay you."
June
"help please this is making my head hurt"
August
Why it is here

Not as a dig. It is the honest starting line. Everything on the next pages is what was built so those messages stop needing to be sent.

04 · What changed

The business LOVR is now.

  • What we sell. In June, photo, video, websites and socials. Now the same, plus Sphere: the systems behind a client's sales, their data, their ads, their email and text journeys, and the monthlies that keep it all running. A product line that did not exist, now paying.
  • How we close. A proposal used to take a week to get out and decks sat for months. Now a lead in the morning is a priced, branded proposal that evening, with the cover note written, and the technical ones get explained and closed without you in the room.
  • Where leads come from. The old campaign produced enquiries nobody called. Now there is a campaign that works, a funnel that books the meeting, and a brief on every lead before you ring them.
  • How work gets delivered. Posts used to get stuck between the team and the scheduler. Now the team works from one system, meetings turn into tasks each morning, and nothing lives in a Slack thread.
  • How we look. The site is republished with the full portfolio, the Studio takes bookings and payment, the stories and LinkedIn run on a schedule. LOVR is findable and bookable.
  • How it runs underneath. Every email, base, book and file in one place that updates itself, a business phone number with AI voice on it, and a second market mapped and staged. The next year runs on this.
05 · What that feels like day to day

Ask in the morning, done by lunch.

Most of what lands in my inbox from you is back with you inside the hour, finished, with a link. A voice memo of changes comes back as the changes made. A forward with no words on it comes back handled. A meeting tomorrow comes with a brief tonight. A new lead comes with who they are and what to say before you call.

That is the difference between June and now. Not that the work is harder or lighter, but that it moves, the same day, without you having to chase it.

06 · How it compounds

Each piece made the next one faster.

June

The foundations

The Airtable rebuilt so delivery, new business and the client record live in one place. The CRM stood up with the pipeline and the automations. The proposal chassis built once, so every deck after took hours, not days. The prospect pool loaded.

July

The product

Sphere designed, priced and put in front of the clients, and the first ones said yes the same day they saw it. The team's delivery system launched with its manual. The ledger swept, the finance wraps started, the books came in house.

August

The machine

The campaign live and producing. The brain holding every email, base and book, so a lead is briefed in minutes and a question is answered from four sources at once. The phone with AI voice. Studio live, the site republished, Bali built and staged.

The point

The August speed is only possible because of the June and July build. The lead briefed in an hour, the proposal out the same evening, the invoice drafted the same day: each one is standing on something built earlier. That is what keeps compounding.

07 · Who carries what

Two lanes. Both real.

Sav

  • The relationships and the room. The Sphere clients came through your door. That is what makes any of this possible.
  • The brand and the creative. Direction, the design team, content, shoots, the LOVR look.
  • The team. Who is on it, how it runs.
  • The send. Proposals go out under your name, on your timing.

Nath

  • Strategy and product. The FY26 plans. Sphere as a product line, designed, priced and built from nothing.
  • The sales machinery. The decks, discovery, pricing, cover emails, the brief before each meeting, the technical closes.
  • New business. The campaign, the funnel, the lead briefs, the second market.
  • Delivery on Sphere. The builds, the journeys written and designed, the data, ad activation and weekly management, reporting, the monthlies.
  • Money and operations. The books, invoicing, payments, payroll, collections, the team system, the site, Studio, the phone, the brain.
In one line

You own the door. Sphere is everything that happens after the door opens, and the new doors.

08 · The deal, your formula

Exactly as you wrote it on Saturday.

20% to savingsOff every Sphere dollar after GST. The business keeps it. Your call what it becomes.
40 / 40 the balanceEqual shares. Paid out monthly, one line each.

Sphere keeps its own ledger inside LOVR, open to you any time. We look at it together every three months on real numbers.

  • Step one
    Total revenue
    Every Sphere dollar collected: builds, data, ads, journeys, monthlies.
  • Step two
    Deduct GST
    As it comes off everything.
  • Step three
    20% to savings
    Sphere's platform costs sit against Sphere in the ledger, paid by LOVR as they are now, so the savings line is real money, not a number.
  • Step four
    Balance divided equally
    Sav and Nath, 40 cents each of every dollar.
09 · What your formula looks like as Sphere grows

Per month, ex GST.

If Sphere is billingSavings, 20%Sav, 40%Nath, 40%Savings over a year
$30,000 a month$6,000$12,000$12,000$72,000
$40,000 a month$8,000$16,000$16,000$96,000
$50,000 a month$10,000$20,000$20,000$120,000
$75,000 a month$15,000$30,000$30,000$180,000
Where that sits against today

The Sphere work already agreed and live is a few thousand a month recurring plus build balances still to bill. The proposals sitting with Jack and with Barlow would on their own take it past the first row. The second and third rows are the next handful of clients on the same product, which is exactly what the lead system and the second market exist to bring in. Your side is the 40% plus the savings, so sixty cents of every Sphere dollar stays with you and the business.

10 · Inside Sphere, outside Sphere

What splits, what does not.

Inside Sphere, split under your formula

  • System builds. The CRM, pipelines, automations, forms, calendars and integrations behind a client's sales.
  • Audience and data lists.
  • Ad activation and monthly ad management. The research, the hooks and copy, the build, audiences, budgets, weekly optimisation and reporting.
  • Email and SMS journeys. Written, designed, built.
  • The monthlies that keep those systems running.
  • Ads or data sold on their own to a client who does not take the full Sphere.
  • Social strategy. Scoped as Sphere work and never yet invoiced. Billed from here.

Outside Sphere, unchanged

  • Branding, websites, content, socials, print. Everything the team delivers stays one hundred percent LOVR.
  • The retainer stays exactly as it is for now and covers the day to day: the books, invoicing and payments, proposals, the team system, new business, and the slack wherever it appears.
The measure

LOVR already has a rate card for every one of those Sphere lines, and forty cents in the dollar is less than LOVR charges a client for the same work. Nobody is being overpaid here.

11 · What comes next

The growth lane, and who carries it.

STAGED

Bali

A whole market mapped, a campaign built and sitting in Meta ready to go, aimed at venue owners already spending on ads with nobody selling to them. A second market, and a business that can run from there.

NEXT

Outreach and voice

A Brisbane number with AI voice on it. A call to every enquiry the moment it lands. Outbound to the prospect pool. Voice inside Sphere for every client. Conversations that happen while we sleep.

NEXT

Templates and automation

Proposals that build themselves from a lead brief. Sphere builds from templates so each client stands up in days. Stories and LinkedIn with overlays, posted on a schedule. Less of the week on plumbing, more on growth.

The ask

All of this is the same lane as everything on page four. Happy to carry all of it, on the formula on page eight.

That is the summary
Your formula, paid monthly, looked at together every quarter.
Prepared by Nath for Sav
23 August 2026 · nath@lovr.agency